Branding is how you win.
Strategy is how you stay winning.

From the first strategic insight to the moment your brand enters the market — we cover the full journey.

Legacy Foundry Services

PHASE 01 —

STRATEGY

Defining the thinking that makes everything that follows intentional, distinct, and built to win.

For founders who need clarity before they build.

Discovery & Insight

Market research, competitive landscape, audience mapping, and strategic gap analysis — identifying the territory only your brand can claim.

Brand Platform

Your positioning, purpose, vision, values, and personality — the strategic core everything is built on, delivered in one clear document.

Audience Definition

Primary and secondary segment profiles with psychographics, motivations, and a messaging matrix — defining exactly what to say and to whom.

Brand Architecture

How your brand, sub-brands, or product lines relate and coexist — structured so you can scale without diluting what you've built.

Brand Naming

Name development with linguistic checks and strategic rationale — built to win markets, not just sound good in a boardroom.

PHASE 02 —

DESIGN

Turning strategy into a brand that commands attention, earns trust, and stays remembered.

For brands ready to show up with intention.

Visual Identity

Logo system, color palette, typography, iconography, and the full visual language your brand needs to show up with authority across every context.

Brand & Product Packaging

Packaging design that communicates your brand's value before a word is read — from structural concepts to final artwork, built to stand out on shelf and in market.

Brand Applications & Experience

Your identity applied across every touchpoint — stationery, packaging, social templates, signage, and digital assets — consistent and intentional at every interaction.

PHASE 03 —

LAUNCH

Deploying your brand into the market with precision — so it lands with impact, not a whisper.

For teams preparing to enter the market.

Brand Launch & Activation

Launch strategy, phased rollout plan, go-to-market messaging, and media and events coordination — so the market takes notice from day one.

Brand Guidelines & Handover

A complete brand book with usage rules, do's and don'ts, and all final files — so your team and future partners apply the brand correctly at every scale.

Execution Roadmap

A phased, prioritised plan for how your brand enters and grows in the market — with clear milestones, channel direction, and activation priorities.

How we get there

01

Understand

We go deep into your business, your market, and the gap between where you are and where you need to be. No assumptions. No shortcuts. The diagnosis has to be right before the solution can be.

02

Define

We establish your competitive position, sharpen your message, and define the strategic foundation your brand will be built on. This is the work most studios skip — it's the work that determines whether you win.

03

Build

Strategy becomes identity. We translate positioning into a visual system that commands authority — one that feels inevitable, not just attractive.

04

Apply

A brand only wins if it shows up consistently. We ensure every touchpoint reflects the strategy — so your market starts recognising, trusting, and choosing you.

Deliberate thinking. Structured execution. Built to last.

Our Offers

Choose Where You Want to Start

Every founder is at a different stage. Whether you're building from scratch, refining what exists, or need ongoing strategic guidance — there is a place to begin.

01
Flagship Offer

Brand Foundation

Starting at $2,000 USD

+

The complete brand build — from strategic thinking to visual execution. We start with where you are, define where you need to be, and build the brand that gets you there. Everything your brand needs to show up with authority from day one.

What's included:

  • Brand Strategy — positioning, market gap, audience, brand architecture
  • Visual Identity — logo system, color palette, typography, visual language
  • Brand Guidelines — your complete brand reference document
  • Website Direction — strategic and visual direction for your digital presence

This is for you if:

You're launching or repositioning and want to build it right from the start — not fix it later.

02
Design Execution

Visual Identity

Starting at 12,000 MAD

+

For founders who have strategic clarity but need the visual execution to match it. We translate your positioning into a complete visual system — so your brand looks as strong as what you've built.

What's included:

  • Logo system — primary, secondary, and mark variations
  • Color palette — primary, secondary, and neutral tones
  • Typography — heading and body font system
  • Visual language — imagery direction and brand feeling
  • Brand Guidelines — how to use everything correctly
  • 2 marketing collaterals of your choice

This is for you if:

You know your positioning but your brand doesn't reflect it yet — or you're ready for a visual uplift.

03
Entry Point

Brand Audit

Price on request

+

Not sure where your brand stands or what it needs? We analyse your brand completely — what is working, what is not, and exactly what needs to change. The clearest first step before any investment.

What's included:

  • Complete written analysis of your current brand
  • Positioning and market perception review
  • Visual identity assessment
  • Messaging and communication audit
  • Gaps, opportunities, and clear next steps
  • One 60-minute debrief call

This is for you if:

You feel something is off with your brand but can't pinpoint what — and want clarity before committing to a full investment.

04
Growth Layer

Marketing & Content Strategy

Price on request

+

Once your brand is built, it needs to show up consistently in the market. We define how your brand communicates, what it says, and when — so your presence is intentional, not reactive.

What's included:

  • Marketing strategy document — channels, approach, priorities
  • Content pillars — what your brand talks about and why
  • Monthly content calendar — planned, purposeful, on-brand
  • Social media strategy — platform-specific direction and tone

This is for you if:

Your brand is built but your content feels inconsistent, reactive, or disconnected from your positioning.

05
Ongoing Partnership

Brand Consulting Retainer

Price on request

+

For founders who want a strategic thinking partner in their corner — ongoing. We work with you monthly to ensure every brand decision is intentional, consistent, and building toward something that lasts.

What's included:

  • Four 60-minute strategy sessions per month
  • Written session summary with clear directions after every call
  • WhatsApp access for quick questions between sessions
  • Strategic guidance — no design or execution included

This is for you if:

You're building actively and want a strategic partner who keeps your brand decisions sharp, consistent, and intentional every month.

The market rewards the brands that show up with clarity and conviction. Let's make sure yours does.

WORK WITH US